I am Simon Liesinger – a multidisciplinary designer specialised in branding & typography.

Design is ever evolving, from drawing with paper and pen to digital animation. Regardless of its format though, no design can truly stand out if it isn’t born from a strong concept and a solid foundation. At its heart, this means understanding the precise message you want your design to communicate before even picking up a pencil. Design should deliver a clear message, be easily understood despite language, creed or culture, and be accessible to everyone. Good design is adaptable, inclusive, and does not discriminate.